This is a commercial produced and edited for Reebok under an extremely tight deadline. Production began once the Red Sox clinched a trip back to the World Series in 2007. Filming spanned two days and finished shots were delivered immediately for a simultaneous edit using Avid Media Composer. Within 12 hours of shooting the last frame, we were uploading the finished spot to the various stations. Donnie Wahlberg, Bobbie Orr, Mayor Menino and Doug Flutie all signed on and The Dropkick Murphys were kind enough to license their hit song from THE DEPARTED for its use.