FUEL is a production group focused on creating compelling video and unique interactive content to tell amazing brand stories through all areas of advertising and marketing.


Transparent Health

CGI’s Transparent Health targets the core issues that plague the system.  It is an unbundled approach to […]

amadeus Hospitality ‘Alexa’

This short film showcases amadeus voice recognition software and how it is changing the hospitality landscape for […]

2017 Athlete Summit

Each year, Reebok brings together CrossFit Games athletes at an annual summit. During this time, athletes are introduced to Reebok’s brand […]

I’m CJ

Meet CJ Cummings.  CJ is a professional weight lifter and at 16 years old holds many world […]

Reebok Life: Spencer

Reebok Athlete and Games veteran, Spencer Hendel, won’t let any obstacle stop him from getting to a […]

ERP & CRM: Better together at Dreamforce 2015

Created for Dreamforce in 2015, FinancialForce.com needed a energetic booth video to promote their EMP and CRM […]

Reebok CrossFit Chan/Spealler Pro Short

Designed and built based on insights from CrossFit® OGs Matt Chan and Chris Spealler, the Reebok CrossFit […]

FinancialForce.com: ERP Wearable Tech

This product overview is an everyday example of how FinancialForce.com has the agility to help you stay on track […]

TEDx Live Webcast

—Crystal TEDx was created in the spirit of TED’s mission, “ideas worth spreading.” It supports independent organizers […]

WINS Leadership Conference

– Terri , Director of Content Design and Delivery McGraw-Hill Education, In May of 2014, we again […]

Kohl’s – Reebok QuickEdge

A high energy digital ad produced for Kohl’s profiling Reebok’s QuickEdge Trainer. More Edges = Better Traction.

Health Care Reform

Health Care Reform is a subject that’s being talked about through all levels of business in this […]

The Reebok Life: Stacie and Libby

CrossFit athletes Stacie Tovar and Libby DiBiase visit and get an up-close look at Reebok product testing.

Holiday Pops Concert

The Holiday Pops Concert, a seasonal tradition like no other, is one of the many projects that […]


An unlikely bond is formed between a lonely boy and an elderly man claiming to be a former astronaut. Together they transform a vintage vacuum cleaner into a rocketship for a surprising journey.

NHFF: Stay for the Party

The New Hampshire Film Festival takes place each fall the weekend after Columbus Day in Portsmouth, NH. […]

NFL: Road to the Pro Bowl

There are no bad days when you film in Hawaii.  This spot would air during the live […]

Town & Country FCU: Better Neighbor Fund

Town & Country’s Better Neighbor Fund is a charitable giving campaign created & designed by Sean Tracey […]


THE POND is a moving and surprising story about a young woman distraught over the death of […]

U-FORM Technology

U-Form is a heat activated, custom fit technology created by Reebok. The material is built into the […]

Ironman Triathlon

2.4 Mile Swim. 112 Mile Bike. 26.2 Mile Run. This intense competition takes place in the barren […]


This spot was created as an internet viral video that aired after the Superbowl. The concept was […]

Ridiculous Cushioning

DMX Sky outsole technology channels air where you need it most for excellent underfoot cushioning, while the […]

Justin Verlander – CrossFit

CrossFit is the principal strength and conditioning program for many police academies and tactical operations teams, military […]

Intraoperative Radiation Therapy

CTCA was announcing a new and innovative technology to help cancer patients get back to their lives […]

Reebok Nation

This is a commercial produced and edited for Reebok under an extremely tight deadline. Production began once […]
Creative Team

Michael Bernard

Creative Director, Producer & Editor

Rob Zwiercan

Interactive Development & Motion Graphics

Brian Hutchins Meanley

3D Technical Director & Animator

Paul Daniel Kennedy

Director of Photography

Jeff Olive

Production Coordinator
Filler 2

Develop the Story




Project Budgeting


Media Planning


        Hit Record         

4K Video Production

Cine Prime Lenses

ENG Crews

Aerial Drone Filming

Field Audio Capture

    Cut and Paste   


Video Editing

After Effects

2D/3D Animation

Audio Design

Motion Graphics

We’re Going Live!


Multi Camera Switching

Landing Page Design

Akamai Server Network

On-Demand Hosting




We’re here to create compelling brand stories through all areas of Digital Marketing. Some of our work is seen on TV but 95% of the time we are creating good stuff for the internet. And why not? Online video is targeted, searchable and is watched by billions of people every day. Which is why brands rely on video in their marketing and social media to help engage and connect to an ever growing audience. (But if you’re still looking to do something for TV we’re cool with that too).


Hit Us Up

3 Congress Street Portsmouth, NH 03801   Phone: 603.397.0097